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Towards Virtuality …

November 11, 2011

It has been a dream of mine to develop a “virtual” business to provide flexability to my life for a long time now.  Today, I met for lunch with a bookkeeping friend who has done just that and, I drew a few insights and conclusions that are not only applicable to me but, most anyone seeking flexability.

  1. Find a niche and become an expert.
  2. Offer the correct mix of services.
  3. Have the right equipment.


Find a niche and become an expert:

My friend explained to me that years ago she had developed a spreadsheet to track her eBay sales and expenses (given the complicated paths and layers of fees eBay charges for listings and the lack of available software to track these items at the time, her spreadsheet provided valuable information to her).  At some point, her husband recognized the value of the spreadsheet and suggested that she sell it to other eBay sellers as a means of tracking important information about their business’.  She took the advice and did just that, she developed an ebook to support the spreadsheet and subsequently sold THOUSANDS of copies.  Well, funny thing appears to have happened while helping these people track their eBay selling, she found that some of them needed help running their books and, guess who they asked to help them?  She became an expert in internet sales bookkeeping.

Offer the Corrrect Mix of Services

Some service mixes are more ammenable to “virtualization”.  If you are providing a service that by virtue of the task requires you to be in a specific place than, you’re tied to that place.  In bookkeeping, “clerk” tasks like accounts payable and receiveable can be difficult to perform offsite whereas tasks like reconciliation and financial reporting are not.

Have the Right Equipment

My friend just invested in a Dell computer system with 3 displays AND, a high-speed scanner.  Given her mix of services, the 3 displays and scanner allow her to operate without paper (and filing cabinets).




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